Like, he spent a month outsourcing as many things as possible. To India. Initially it was all menial tasks that a personal assistant would probably do anyways, but eventually it became things like phoning his parents, and arguing with his wife. And while you’re all, Ha ha, what? And I’m all, I know, right? THIS ACTUALLY WORKED!!! Because if you have someone else apologize on your behalf, they’re probably going to take out all the underhanded jabs you would have thrown in with that apology, and just toss in some flowers instead. No long-term solution, this, but a clever way to spend a month.
And then he spent a month being as rational as possible, and this is where Jacobs is at his apex of awesome. Because you take an idea that sounds ridiculous (I am going to be the most Rational Person Ever) and then push it to its logical and hilarious extremes (it is not rational to eat my whole bowl of cereal simply because it is a Thing and we are compulsive about finishing Things, therefore I will put a shroud over my bowl and only eat until I am full). But hey guys, we are riddled with biases! It ISN’T rational to eat your whole bowl of cereal just because it’s there, or to continue to brush with Crest just because you’ve always brushed with Crest, or to assume that you’re always stuck in the slowest grocery line just because you only ever happen to notice when you are stuck in the slowest grocery line. What I’m saying is, hidden in his food-shrouding and toothpaste-whoring, Jacobs has good advice about things.
Also, he is hella funny. I want to be him. I want to steal the funny part of his brain, and affix it to the funny part of my brain, and then I will be funny to the nth degree (also, I will outsource learning HTML to someone in India, so that they can figure out how to do superscripts in blogger and then I will be funny-squared). There are writers that I trust to hold my attention as long as they’re talking about something remotely interesting, but I suspect that Jacobs could make the phone book a knee-slapper.